Businesses are often asked to sponsor or appear in charity related publications. Some see this as a bit of tax-deductible self-indulgence. Others consider it to be less than useless. However, this list has been compiled to highlight the fact that this sort of advertising can be beneficial in many different ways.
1. All publicity is good publicity.
How can people criticise your business when you are doing something like this?
2. Your business is seen in a good light.
The feel good factor surrounding a successful charity fundraising campaign could do wonders for your PR.
3. Your customers feel that your profits are being put to good use.
They won't feel that they are just feeding the so-called "fat-cats".
4. Association with a charity may bring additional revenue.
Any charity has dealings with many people - all these people could potentially become new customers for you.
5. The advertising itself may bring in new clients.
This is point of advertising in the first place!
6. The revenue from the sale of the publication helps the charity much more than the advertising revenue ever would.
If all the advertisers just donated their money direct to the charity, it would be a decent sum of money. However, the revenue the charity can raise from the sale of the publication is much, much greater.
7. Staff morale may be improved when they see where the profits are going.
Surely your staff would be more inclined to work that extra 10% if they knew a charity was going to benefit.
8. The simple deed of advertising can, in turn, help the people that the charity are helping.
If you were going to advertise anyway, why not do it in a way that helps others?
9. It is tax-deductible.
I'd rather help a charity than the tax-man!
10. It puts a smile on your face!
Submitted by Vardis.
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