Sunday, December 7, 2008

Joint Venture Definition and the Benefits of Joint Venturing!

First, we need a Joint Venture definition. Joint venture marketing is a business agreement where at least two people team up to work on a project, market or run a business together. When parties enter into joint venture marketing, they will decide how long the venture or partnership will last, business specifics and more. It can take a bit of negotiation to begin joint venture marketing between parties, but in the end many find that the benefits far outweighed the disadvantages.

There are many benefits one can experience by getting into joint venture marketing. One of the main benefits is that when you join forces with someone or multiple people, you have a unique opportunity to be able to build long-term business relationships. When you work with others who have already established themselves in their market, you are able to enjoy the advantages of their existing credibility with other businesses and you can offer the same as well.

Joint venture marketing allows all parties the opportunity to grow and expand their business and profits faster than they could on their own. By teaming up with others, you can be able to offer your existing customer base more products and options. You can also expand into new markets whereas remaining in your own niche alone wouldn't allow for such an opportunity. If you faced fierce competition in your niche, a joint venture with someone who is experienced and trusted in their field, you can use your new partnership to surpass your competition.

Money is a huge factor to consider when getting into joint venture marketing. It doesn't have to cost a ton of money to get into a joint venture deal with another party. In the end, often the coming together and sharing of resources saves a lot of money considering it would cost much, much more if you were to do the same on your own.

By having others to accept and share responsibility, you can enjoy more free time. Depending on the kind of partnership you enter into, you might be able to take advantage of free or inexpensive advertising, you can save money on operating expenses and you can also enjoy discounts or even free services and products. If you do pay for advertising, you and your partner will be able to split the advertising costs.

When you get into a joint venture, you and your new partner are bringing an existing client base. You both have potential access to new customers, leads and business referrals. New partners also bring their own knowledge and experience to joint venture marketing. Each new person brings potentially new distribution channels for their product. If you've been carrying extra inventory around for a while, this could be the ideal way to move it out.

Joint venture marketing often allows you to provide more value to your customers. With the right partnership, you can offer your products for less in addition to offering special promotions and incentives to stimulate sales. You may even be able to beat out your competitors prices while still increasing your cash flow.

While there are many more reasons to consider getting into joint venture marketing, these are often the most attractive one for business owners. Be sure to look at both the advantages and disadvantages of any joint venture marketing proposal before making your final decision.

Learn more about Joint Venturing and other Internet Marketing tactics. Matt Levenhagen owns and writes for the http://www.gripsuccess.com "Grip Success" covers many topics related to online business, internet marketing and web development. Reproductions of this article are encouraged, but this paragraph and a live link must be included.

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